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Delivery Channel Optimization
 
Delivery Channel Optimization

Growing or Downsizing – We’ll Keep Your Delivery Channel Running Smooth

Minimizing overhead costs while maximizing sales performance of each branch office is a significant challenge for many financial institutions. The risks associated with consolidating, down sizing, or expanding the branch network multiply by the ever-changing competition and demographics of the marketplace.

If you are considering major capital improvements, consolidation, or expansion of your retail delivery network, consider our program to ensure a comprehensive analysis of your options. Our Delivery Channel Optimization Program will help you prioritize capital expenditures and staffing needs, objectively evaluate consolidation or expansion, and other strategies to ensure the profit and growth of each branch and customer/member satisfaction.

Our Approach
As part of this service we will conduct:

  • Trade area reviews to evaluate residential and commercial activities and draw strength of the area.    
  • Market and customer/member research to determine the current branch service area, gaps and overlaps in trade territories, demographic trends, and a customer/member profile of each branch.    
  • Branch site reviews to assess branch viability, traffic flow, and recommendations for interior and exterior improvements.    
  • Assessment of the competition, including market share trends and comparisons, strengths and weaknesses, and market share potential.    
  • Branch delivery effectiveness reviews to evaluation use of automated service options and sales trends.    
  • Identification of alternative delivery options, including ATMs, electronic banking, supermarket branches, and call centers.

We will provide you with:

  • A retail network distribution plan with specific recommendations.    
  • Interpretation of demographic and consumer data.    
  • Evaluation of the competition in each market.    
  • Recommendations for interior and exterior facility improvements.    
  • Market share projections.    
  • Prioritized capital allocation projections.    
  • Suggestions for prioritized use of staff and management for marketing activities.

How You Will Benefit

  • Improved awareness of your customers’/members’ financial needs and activities    
  • Increased customer/member retention    
  • Improved efficiency and retail delivery channel usage    
  • Prioritization of capital improvements and staffing needs    
  • Management activities focused on priorities

 
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