Mark Audino

Chief Marketing Officer

Summary of Experience
Mark Audino leads development and execution of overarching market and brand strategies for the entire RSM McGladrey enterprise. His responsibilities include integrating international and industry marketing strategies with corporate marketing initiatives, and his oversight extends to cover the firm’s market research, corporate communications, public relations, brand strategy and management, advertising and sports marketing.

Audino has been serving as the firm’s Chief Marketing Officer since April 2008, although he previously held the position in an interim role dating to December 2007.

Previously, Audino was Senior Vice President of market strategy and research, where he spearheaded the organization’s first national client loyalty survey. He helped the firm develop near- and long-term market strategies and market research initiatives designed to augment fact-based understanding of market dynamics. Audino established the strategic planning framework for developing go-to-market plans and transitioning from data management to a market knowledgebase. He also oversaw the development of a client loyalty measurement system and competitor benchmarking.

Before joining RSM McGladrey, Audino was at Courtenay Consulting Group in Honeoye Falls, N.Y., where he built growth strategies and marketing plans for business owners and C-level executives across a wide range of industries.

Audino also spent 26 years at Xerox Corporation, where he progressed from a sales representative to Vice President and Chief Marketing Officer of a $3 billion division.

Education
Audino holds a Bachelor of Science degree from the University of Notre Dame in South Bend, Ind.

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